Trade Marks/Brands assume much greater role in India.



 
 

 

Thanks to the New IPR regime, trademarks and brands are assuming increasing importance in Indian industry.Zydus-Cadilla Ltd has recently acquired the anti-hypertensive brand "ATEN" of Kopran Ltd for a sum of Rs 75 crores."DISPIRIN" is now coming back in different 'avathars', according to Business Line. And so on.