Biggest generic drug launch.



 

 

The biggest generic drug launch in history began with BARR LABORATORIES SHIPPING A GENERIC FORM OF THE ANTI-DEPRESSANT Prozac to stores for sale.Prozac generated $2.6 billion sales for Lily last year. A six year battle over rights of Prozac ended in the invalidation of a patent that would have protected Lily's monopoly till December 2003.
  
From 2000 to 2005 , patent expirations are expected to cost the pharmaceutical industry $34 billion.